Why is paid search important?

High intent‍

Paid search allows businesses to target their ads to users who are actively searching for the products or services they offer. This means that paid search ads are more likely to be clicked on, since customers have already demonstrated through their search queries they are interested in what the business has to offer. When you match customer desire with an enticing offer, magic happens! 

Measurable and fast results‍

Paid search provides detailed performance data, including impressions, clicks, and conversions, which allows businesses to track the effectiveness of their campaigns and optimize them for better results. Virvo Digital can also help your business determine your Customer Lifetime Value (CLV), which represents the total worth to a business of a customer over the whole period of their relationship. With the average CLV, we can begin attribute monetary values to specific actions customers take as they move along the customer decision journey. This will also allow us to benchmark and continually optimize your campaigns to ensure you're getting the best return on investment (R.O.I.) of your advertising spend. Paid search also provides fast results compared to other forms of marketing, as ads can start appearing on search engine results pages (SERPs) within a few hours of setting up a campaign.

Cost-effective

‍Paid search can be cost-effective compared toother forms of advertising, as businesses only pay when a user clicks on their ad. Depending on your bidding strategy, you can still deliver free ad impressions, generating awareness for your product or service. Virvo Digital works diligently during the testing phase of paid search campaigns to ensure that your campaigns are optimized with the best targeting (audience), bidding and creative strategies - otherwise known as the ABC's of paid digital campaigns! 

‍

Virvo Digital's paid search services

Our paid search services are customized to fit any budget. We use various paid search platforms including Google, YouTube and Bing to reach potential buyers and drive growth. We aim to ensure your ads are driving revenue to make the most out of every click. We also provide on-going optimization recommendations and identify opportunities to drive even more traffic and sales, throughout the campaign. So, if you want to be the cream of the paid search crop, let us help you develop a winning strategy!

Developing buyer personas

We can develop buyer personas to helps you identify specific characteristics, behaviors, and needs of your brand's target audience. This information is crucial when developing paid search campaigns because it allows the company to create more relevant and effective ads. Our buyer personas can also guide the allocation of your advertising budget more efficiently, since we can identify and focusing on the channels and tactics that are most likely to reach and engage your desired audience.

Establishing Goals

Without clear goals, it is difficult to measure the success of a campaign. Setting specific, measurable, attainable, relevant, and time-bound (SMART) goals allows your brand to track the progress of your paid search campaign and make necessary adjustments.

For example, your company might set a goal to increase the number of clicks on your ads by a certain percentage over a specific time period. By establishing this goal, Virvo Digital can step in and assist in developing and implementing strategies to support that goal, such as targeting specific keywords, adjusting the bidding strategy or developing engaging content and creative advertisements.

Campaign management: testing, analysis and scaling

Ongoing campaign management is important for paid search campaigns because it helps to ensure that the campaign is meeting its goals and delivering the desired results. This involves regularly monitoring and analyzing key metrics such as click-through rates, conversion rates, and cost-per-click.

If our campaigns are not meeting the intended goals or benchmarks in the testing phase, we'll look to revise the targeting, adjust the bid amounts, or test different ads creatives and landing pages. By continuously monitoring and managing your campaigns in the testing phrase, we'll help address any kinks or hurdles before we begin scaling the campaign to the masses.

‍

Keyword research

Keyword research is an important step of paid search campaigns as it helps to identify the specific terms and phrases that potential customers are using to search for products or services offered by your brand.

By knowing keyword information, brands can create more compelling ads at various stages of the customer journey. Keyword research helps brands identify and target the specific keywords that are most likely to drive traffic and conversions, allowing them to optimize their ad spend and allocate their budget more efficiently. In this process, Virvo Digital can also help brands identify potential competitors and their keywords. This is important because by understanding competitive keyword landscape, brands can identified keyword gaps and opportunities that are low competition but highly relevant to the customer. This is the key to developing a winning keyword strategy for paid search campaigns.

Analytics and reporting

Campaign analytics and reporting is important when developing paid search campaigns because it helps to track the performance of the campaign and measures its effectiveness. By analyzing key metrics including click-through rates (CTR), conversion rates, and cost-per-click, your brand can determine whether your paid search campaign is meeting its goals and delivering the desired results.

Virvo Digital's periodic campaign reporting helps brands understand the return on their investment in paid search, allowing them to make informed decisions about their advertising budget and strategy. It is a crucial aspect of paid search campaign management, as it is the final check to ensure that brands are always moving in the right direction. After the campaign has concluded, Virvo Digital also offers a final report with key insights and metrics to feed into the next campaign.