Why landing pages?

Landing pages are important because they are designed to convert visitors into customers. They provide a focused and specific message that addresses the needs and interests of the target audience and include a clear call to action to guide the visitor towards making a purchase or taking some other desired action.

Landing pages are a crucial element of any online marketing strategy, as they help you brand achieve its goals and track the success of their campaigns. These pages can be the difference maker between a potential customer bouncing off your website or sticking around to learn more about your products or services. Don't pass on landing pages as part of your marketing effort - they could very well be the key to unlocking your brand's full potential.

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Virvo Digital's landing pages

Want to make more money though customized, high converting landing pages? Look no further than Virvo Digital. Our landing pages will help you increase your ROAS and PPC campaign performance. Whether you need custom design, copywriting or any other improvement to boost conversion rate optimization (CRO), we've got you covered. We offer a variety of services to help you create custom, responsive landing pages that drive leads and sales.  Our landing pages include:

Custom Design

Our custom designed landing pages create a cohesive and consistent brand experience for users. We develop landing pages to match your brand's identity and brand guidelines (if you have them), creating a sense of familiarity and trust for visitors. Once you provide all of your logos, colors, fonts, and imagery, we'll develop high converting landing pages for any campaign you want to run. With our expert team of landing page designers, we'll create a professional and engaging experience for users, increasing the chance of converting them into customers.

Conversion rate optimization, tracking and testing

Landing pages are a key component of conversion rate optimization because they are the point of entry for users who've come in through paid advertising. Remember, the purpose of a landing page is to guide users towards a specific conversion event, such as making a purchase or filling out a lead form. Our landing page testing process includes various headlines, keywords, creatives and call-to-actions (CTA), ensuring we have the best possible page to convert customers when it's time to scale.

Landing pages should be tailored to the specific offer or product being promoted in the ad, and should include all relevant information that'll persuade users to take the desired action. We can also develop landing pages across various customer segments, speaking to each one individually.

Copywriting

Enticing copy is a critical component of landing pages because it helps to persuade and convince users to take the desired action. The headlines, subheadings, body text on a landing page should be clear, concise, and compelling, and needs to work with the creative using either in advertising on the page itself. Most importantly, the landing page should provide relevant information about the offer or product being promoted.

Does your brand offer satisfaction or price-matching guarantees? Do you have any customers that'd be willing to offer written testimonials? How are you best communicating your value proposition to customer? These are just some of the important considerations to think about when developing copy for your landing pages.

Lead generation and database integration

With well-designed and optimized landing pages, your brand can increase the chances that users will take the desired action, including lead generation. Once acquired, Virvo Digital can help you integrate new leads into your CRM database, if you have one operationalized. We enable brands to make the most of their converted customers through database integration using marketing automation tools. If you want to learn more, please book a free consult with Virvo Digital today.

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